Summernats 30th Birthday Media Management

The Street Machine Summernats, proudly supported by Rare Spares is undoubtedly one of Australia’s most iconic and largest automotive events. The 30th instalment of this unique horsepower party smashed previous event records with 2,534 entrants and 119,174 attendees over the four day festival.

In the lead up, during and post event, DBC2 was in the background, handling Media Management, promotional partnerships, Public Relations and Critical Incident Management for the Nats’ in what was the 12th year working with the Summernats team.

Despite being a huge weekend for the team, Canberra turned on great weather and we enjoyed being part of such a great celebration of Australian automotive culture.

To find out how DBC2’s expertise can assist with promotion and media management of your event or business, please call us on (03) 9467 9988 or visit to learn more.