Summernats 25 in the media spotlight

DBC2 recently sent a select crew to the 25th birthday of the annual Summernats Car Festival in Canberra; the biggest horsepower party in the Southern Hemisphere. DBC2 were responsible for all media and sponsorship management at the iconic Aussie street machine event that attracted over 90,000 patrons.
DBC2’s PR team helped the event secure national TV, radio and print coverage leading up to and at the event, processed and oversaw the media accreditation process, and initiated a number of ticket giveaway promotions through print and radio. Our PR team also coordinated a successful media launch at Garema Place in the heart of Canberra in early December. Check out Channel 10’s national coverage of the launch below, and visit DBC2’s YouTube page for more media clips from the event.