Summer PR at Summernats

Digital, Public Relations

The largest automotive festival in the Southern Hemisphere, Summernats 29 was a resounding success, with DBC2 right in the thick of the action.

Held at Exhibition Park Canberra, a record number of 1952 cars entered and more than 100,000 poured through the gates between January 7th -10th.

DBC2 handled many of the Media and PR elements of Summernats in the lead up to the event, building exposure and ultimately aiding ticket sales whilst building in value to sponsors.

The tasks included handling media accreditation, promotions and releases.

DBC2 was on site at Summernats during the entire event, controlling media aspects including daily press conference preparation for TV networks and newspapers. We also regularly briefed and liaised with the event owners, issued daily media releases and handled ad-hoc media requests.

Please see the link for some of the coverage Summernats obtained during the event.

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