Snap-on Search for a Star

Founded in Milwaukee, USA in 1920, Snap-on Tools has grown to become the world’s premier producer of high end tools and equipment. Snap-on has more than 22,000 products, operates in 130 countries and has a franchise network of over 4,200 across the world.

DBC2, with its wealth of experience in the automotive industry, has been working with Snap-on Australia to handle its newest promotion. Titled “Snap-on Search for a Star” the fantastic promotion strategy focuses on drawing engagement from amateur motocross riders and enthusiasts in the younger demographic.

The promotion offers 5 lucky winners the opportunity to fly to Melbourne show their skill behind the bars and get tips from Snap-on sponsored and Honda factory rider Todd Waters plus a meet and greet with the Honda Racing team owner’s.

Heading up concept design, video content and management of the project, we are excited by the results coming through.

DBC2 covers all forms of marketing, from communications to promotions. If your business is looking for the edge, get in touch with us at