RedRoo Shocks is one of Australia’s most trusted producers of shocks for the heavy vehicle industry and have called on DBC2 to develop a successful sales promotion and data acquisition strategy to build and strengthen their client database.
Originally developed as a sales promotion strate
gy, RedRoo’s representatives used the promotion to ensure up-to-date information on existing clients and also to entice new customers to the brand.
The promotion offers two people the chance to win a VIP experience at Summernats including flights, accommodation, passes and the once in a lifetime opportunity to ride ‘shotgun’ in Peter Gray’s famous burnout car on the Summernats burnout pad.
This method of promotion allows for RedRoo to grow their invaluable client network for future emailing campaigns and contact.