Electronic Direct Mail or EDM’s remain a highly effective tool in marketing directly to customers. Together with Rare Spares, DBC2 has created an all new EDM campaign that targets Rare Spares customers with engaging, relevant content. Each month a feature story is produced, alongside other industry based articles.
This approach of ensuring only the strongest quality content has yielded incredibly strong open rates for the EDM campaign, well above the industry averages.
Focusing on delivering engaging content with their supporters and customers builds stronger relationships, rather than simply pushing the brand itself.
Some of the stories found on the EDM’s are located within the Rare Spares Blog, found here.