The official Street Machine Summernats 27 TV show has aired on 7Mate and attracted a larger audience than ever before, with twice as many viewers as the previous year.
A total of 1,146,000 horsepower fans across Australia tuned in to watch the two hour long special featuring highlights from Australia’s largest street machine car festival, which draws crowds of more than 100,000 people each year.
Ratings show that it was the fifth highest show in its timeslot of 14:00 – 16:00 across all FTA networks when it first aired on February 9th and actually fourth, discounting the Winter Olympics. In digital channels alone, it ranked second.
Last year’s ratings saw a 20 percent increase in viewers on the previous year, and this year saw a 50 percent increase on that, demonstrating the ever increasing popularity of the festival and show.
DBC2 are proud to be the official media managers for Summernats in Australia. The car festival have an exciting year ahead, debuting in Malaysia in August!