Meguiar’s MotorEx is the largest and most prestigious motoring enthusiast events of its kind in Australia. Featuring a huge selection of custom, performance and collectable vehicles, the shows highly anticipated debut in Melbourne took place in July with record crowds taking over the Melbourne Showgrounds.
DBC2 worked closely with the MotorActive team who promote Meguiar’s MotorEx in the months leading up to and during the event with a successful multi-faceted publicity campaign consisting of promotional activities, handling of media accreditation and media partnerships as well as relevant media release and feature story production.
Pre event coverage via promotions and editorial was instrumental in educating Melbourne the event was coming and sold the sizzle that it was not to be missed for automotive enthusiasts.
DBC2 also formed a relationship with News Corp and Melbourne paper the Herald Sun to provide the MotorEx team event exposure through a targeted advertising, promotion and editorial roll out which proved to be hugely successful.