With significant change taking place in the Australian automotive industry, leading specialist market agency, DBC2 has launched a new auto research arm that is designed to help aftermarket businesses take advantage of the opportunities that arise from shifting times.
DBC2, with offices in Melbourne & Sydney has partnered with highly respected research consultancy; Calculated Outcomes which is headed by 14 year research stalwart Bob Schwartz.
“There’s no doubt that the Australian automotive industry is going through one of the largest upheavals in its history. Not only are we dealing with the phasing out of domestic car manufacturing but the aftermarket is also trying to comprehend the rapid changes to the car parc and a more aggressive marketing stance from the OEM’s,” said DBC2’s Founder and Managing Director, Dale Brittain.
“As an industry, I think we have understood the global shift from large, high engine capacity cars to smaller, more fuel efficient vehicles but that change is just scraping at the surface. We now have to prepare our businesses for a substantially different marketplace with the advent of Asian and European cars potentially becoming the mainstay of the industry plus adapting ourselves for the massive shift to diesel,” Brittain said.
Bob Schwartz added – “By the end of 2015, there will be more diesel powered passenger cars in Australia than diesel light commercials. A staggering thought and one that many aftermarket businesses are yet to comprehend.”
DBC2 plan to use their research arm to assist auto-based businesses make educated decisions in these turbulent times. According to Schwartz there is a plethora of information available – “The dilemma is certainly not the amount of data available. The key is knowing where to find the right data and then analysing and interpreting it in a way that supports informed decision making. That’s what we are doing here at DBC2 Automotive Research”.
The aim to is keep DBC2’s clients ahead of the game and equipped for the future – Brittain concluded “We want our clients, both existing and new, using DBC2 Automotive Research to help understand what changes they need to make to ensure their businesses are ready for future challenges, whether they are a component manufacturer, a service workshop or a major brand. By using quality research, independent advice and solid planning, the wave of changes that are hitting the industry can be turned into great opportunities.”
Contact DBC2 on 03 9467 9988 or email firstname.lastname@example.org for more information.