DBC2 launches Australian-first Hybrid Battery Remanufacturing Exchange program to market

It’s not every day a business is tasked with the job of launching an Australia-first initiative that is set to drastically change the industry, make a significant difference in the community, and offer immediate and positive advantages for the environment.

This was part of the brief that Injectronics – Australasia’s leading supplier of quality new and remanufactured automotive electronic components – gave DBC2 when it was ready to launch the nation’s first scalable hybrid battery remanufacturing exchange program.

What does this mean? Up until now, when hybrid batteries stop working they are (illegally) thrown away. Toxic materials go to landfill, the battery is (unnecessarily) replaced with a brand new one and it is costly for the end consumer. In short, the hybrid battery is a single use product. What Injectronics’ does is repair the battery so that it can be used again – creating a circular economy. Australian innovation at its best!

To create brand, product and service awareness for Injectronics, DBC2 staged a media event that also included key industry stakeholders as well as Federal and State Government representation.

Event managing the project, and reaching out and liaising with all levels of government, DBC2 produced a range of assets including a media release, a multi-page company background booklet, imagery, sizzle reel, film b-roll, presentations, speaking notes and social media content.

DBC2’s inhouse event management, public relations, copywriting, graphic design, social media and video production teams created all the content, organised event printing, oversaw invitations and RSVPs, managed the on-the-ground AV and catering suppliers, and adhered to the strict Covid-19 requirements. It also used its comprehensive list of media contacts to ensure the right media outlets covered the story.

The event included presentations from Injectronics – who spoke about the initiative, the Federal Government, who focused on why this was good for Australia and Australians, and the aftermarket peak body (the Australian Automotive Aftermarket Association) that addressed the benefits for the industry – providing a large number of varied story angles.

Working closely with the client from start to finish, the media results – all of which were positive in both tone and sentiment – were astounding and delivered Injectronics with its biggest day of media coverage in its almost 40-year history.

If you have a business or a product that needs promotion, DBC2 has the expertise to bring it to life. To get your exciting project started, take the first step and get in touch with us at info@dbc2.com.au

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