Supercheap Auto Trade

Case Study

Client:

Super Retail Group

Introduction

At DBC2, we thrive in many areas of automotive marketing, but trade workshop marketing is where we truly shine.

When Supercheap Auto set out to re-launch their Trade offering, they turned to us to bring their vision to life. From the initial launch to ongoing campaigns and evergreen content, we’ve worked closely to create a strong, engaging brand footprint that truly connects a traditionally retail company with trade professionals.

TASKS

“

DBC2’s strong understanding of the automotive space, paired with a collaborative, hands-on approach, made a real impact on the Supercheap Auto Trade relaunch.

They understood our audience, the industry, and what was needed to cut through. From campaign planning and video production to our trade show stand and in-store rollout, they delivered work that was relevant, purposeful and on brief.

”

Zoe Mellor

Trade Marketing Specialist • Supercheap Auto