Commercial Filtration Guide

Case Study

Client:

Ryco Filters

Introduction

To establish itself as the leading provider of filtration solutions for the commercial sector, Ryco Filters partnered with DBC2 to develop a comprehensive filtration guide.

At the projects completion the guide totaled 64 pages, covering every filtration product for North American, European and Japanese trucks, along with 4×4 vehicles.

KEY TASKS

Conclusion

We were honoured to be tasked with creating the Commercial Filtration Guide, strengthening our long-running relationship with Ryco Filters. Knowing how big of a focus the commercial market is for Ryco, we made sure to design with the end-user in mind, paying special attention to the visual communication methods to ensure a clear and easy-to-read final product. This project is an example of how innovative collaboration can propel a brand’s market positioning and enhance the customer journey, and prove that traditional marketing channels remain relevant in the automotive and commercial market.