In a bold move set to shake up the Australian media and motorsport landscapes, DBC2 was engaged to deliver a high-impact media launch event announcing Adrian Portelli as the new partner in Out There Group.
Known for his high-profile business ventures and public profile, Portelli’s entry into the production powerhouse marked a pivotal moment for the brand’s expansion and future direction.
Tasked with turning this announcement into a major media moment, DBC2 strategically orchestrated the launch to maximize exposure, media engagement, and industry impact. Leveraging our deep-rooted networks in automotive, lifestyle, and mainstream media, we developed a comprehensive launch strategy – from event planning and PR coordination to on-site media management and post-event amplification.
• Event lead-up
• Communications
• Media Alert Distribution
• Press Release
• Media Management
• Official Video & Photography Production
• Official Event MC
Successfully delivering this media conference within such a tight timeframe was both a challenging and highly rewarding experience. Working alongside Adrian and Andy was a privilege, their energy and vision made the process seamless and enjoyable.
A heartfelt thank you to the exceptional DBC2 team for their dedication, professionalism, and tireless effort in bringing this launch to life.
Dale Brittain
Founder + Managing Director • DBC2
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