Infinitev

Case Study

Client:

IM Group

Website:

Introduction

DBC2 was tasked with bringing a new, cutting edge automotive business idea to life in the digital and physical worlds.

The idea? Re-purposing automotive EV batteries and giving them a new lease on life, while keeping environmental impact at the forefront.

KEY TASKS

Automotive aftermarket branding typically utilises bold, high contrast design elements, usually in primary red and blue colours with block typography.

Infinitev brought us a fresh challenge; how to introduce a softer, more corporate and future-thinking brand into our industry.

We think we got it right.

ANTHONY CRIVELLI

Creative DirectorDBC2

Conclusion

The Infinitev project challenged our thinking process and brought out the best in us as an agency. Every team member was involved in this exciting new frontier for the industry we know and love.

We are passionate about the EV space and look forward to continuing to drive down this new path, as more hybrid and zero-emission marketing opportunites arise.