AAAA Brand Refresh

Case Study




Previous Logo


Almost 40 years after it’s original logo was created, our industry governing body, the AAAA, turned to DBC2 for a refreshed take on their branding.

The project was one we embraced with open arms, a once-in-a-lifetime opportunity to apply our DNA to a brand that touches all facets of automotive in Australia



The re-branding of the Australian Automotive Aftermarket Association (AAAA) embodies a creative collaboration between two long running stalwarts of the industry. 

We are proud to have been selected to revitalise the AAAA’s identity, bringing their branding into a new era while honouring its heritage. 

The partnership between DBC2 and AAAA ensured a transformation that resonates with industry veterans and newcomers alike. This rebrand positions AAAA for continued growth and relevance, setting the stage for a dynamic future.