Meguiar’s MotorEx is Australia’s largest and most prestigious motoring event of its kind, covering four huge pavilions and numerous outdoor areas and features over 450 breathtaking vehicles, including Australia’s finest hot rods, street machines, tuner cars and wild motorcycles.
It’s no surprise that one of Australia’s biggest automotive entertainment shows asked DBC2 to create and push a successful PR strategy for the event. The team was behind the scenes developing a huge EDM campaign and strategic plan to actively provide outlets with genuinely exciting content to further spread the word on MotorEx.
Covering all media formats such as Print, Paper, Radio, Online and Social, DBC2 successfully provided outlets with engaging and inviting opportunities to take part the mutually beneficial partnership. With the event drawing in over 27,000 attendees over the weekend, DBC2 was proud to contribute to such a unique and special event
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