Dale Brittain is the founder of DBC2, Australia’s Automotive Marketing Specialist Agency and Co-founder of The Auto Agency. He has over 35 year’s automotive experience and for the past 20 years, has worked with a number of Australia’s biggest and smallest aftermarket brands.
Dale’s background involves 14 years in OE Dealerships before embarking on what is now a 20+ year career in the auto aftermarket. With DBC2 entering into its 20th year in business, Dale and his team continue to be at the forefront of automotive marketing and lead the way in many aspects of digital marketing for the aftermarket. This broad knowledge and an intimate understanding of the sales and marketing challenges the industry is facing makes Dale an ideal candidate for the AAAA Board of Directors.
Dale’s passion for the aftermarket can be displayed by the amount of time he currently provides back to the industry. Dale is a regularly speaker at the Australian Auto Aftermarket Expo and AutoCare, conducts national roadshows every year talking with auto workshops on car servicing trends, has been actively and financially involved in building a number of project cars that have highlighted key aspects of the performance industry and launched a program named CAR-eer that is working with young car enthusiasts to entice them into the automotive industry as mechanical apprentices. To name just a few.
Dale was also an energetic member of the PRTC from 2012 to 2017 and DBC2 has been a strong supporter of the Australian Automotive Aftermarket Expo as the sponsor of the Terry Mahoney Excellence in Marketing Awards and Silver Sponsor since 2006.