In January, DBC2 teamed up with European parts supplier hsy to launch their new project, hsy Racing. This comprised of sponsorship of a Melbourne Performance Centre Audi R8 LMS throughout the CAMS 2018 Australian GT Championship, plus Bathurst 12 Hour and Audi R8 LMS Cup appearances during the year. Hsy partnered with primary suppliers Ate, Pierburg, Liqui-Moly, ZF, Vaico, Schaeffler, Bosch and Hella, who will all have their brands proudly displayed on the sleek looking Audi during the season.
The fun hsy Racing launch evening took place at Melbourne Performance Centre in Croydon with hsy inviting customers, employees and suppliers together to celebrate the sponsorship package of the Audi R8 for 2018.
DBC2 coordinated the concept, branding, launch event logistics and even the post launch video for the evening. The launch proved to be a great way to celebrate and bring into reality the concept to their clients and build excitement for the season that will build exposure for the brands throughout the year.