NT Major Events called upon DBC2 to assist with event exposure and growth and with DBC2’s proven track record working with some of Australia’s most well-known automotive events, we were ready to rise to the challenge and take charge. Strategic media releases were the focus, planning and communicating with multiple media outlets to effectively promote the events drawcards and highlights.
Promotional activity was also undertaken with the very successful “Longest Journey” Campaign for the greatest distance travelled to reach the event. With over 100 entrants and a high level of engagement through social channels, the promotion was a resounding success.
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