Disc Brakes Australia were proud to announce the release their new DBA Performance range of brake pads in April. Eager to spread the word, DBC2 formulated a tactical plan with DBA to launch the Performance pads across the digital space which included targeted Facebook advertising, EDM’s and press releases. DBC2 also developed promotional videos outlining the new range of pads, as well as their key features and benefits.
Results have so far been overwhelmingly positive but DBC2 will continue to roll-out the marketing of DBA Performance pads to a targeted Australian audience over the next few months, ultimately driving awareness and increasing sales.
DBA has been Australia’s global leader in braking innovation for over four decades and with the release of their new Performance brake pads, continue to grow and evolve. For more information, head over to the new look DBA website at dba.com.au